Chihuahua Puppies In Texas

New ASPCA Campaign Targets Puppy Mills

'No Pet Store Puppies' initiative aims to educate consumers.

Binah, the Chihuahua, escaped the puppy mill alive, but abuse left her crippled at just 4 ½ years old.

"She was a breeding dog," according to Rebecca McNeill, ASPCA spokeswoman, "forced to spend her entire life bearing litter after litter without rest or even the most basic medical care."

Yet most of the people who went to a pet store and bought Binah's puppies never guessed their money helped a puppy mill profit, according to McNeill and Laurie Gindin Beacham, senior director of ASPCA Strategy & Campaigns.

"Sadly, last year consumers pumped millions of dollars into the puppy mill industry," McNeill said, even though a new study shows 80 percent of adults would not buy puppies from pet stores, if they knew where the puppies came from.

But most people don't know the facts, McNeill said.

"More than three-fourths (78 percent) of all adults nationwide," McNeill said, quoting the new study, "are unaware that most dogs sold in pet stores come from puppy mills." Binah might have become a puppy mill statistic, but the ASPCA stepped in and saved her.

On Feb. 5, 2010, at the request of the local county prosecutor, the field investigations and rescue team raided the Holly Springs, Mississippi kennel where they found Binah, 95 other dogs, and one cat alive.

An ASPCA video of the raid , which may upset some viewers, shows Binah, her big eyes filled with fright, as she tries to follow her rescuers but stumbles.

"She was dirty, skinny and unable to walk due to a congenital defect," McNeill said, but years of containment in a "tiny, overcrowded cage" worsened her condition.

Other little dogs leapt to safety, as the rescue team, dressed in orange hoodies, opened their crates and grabbed them. One little white dog appeared with a bloody ear from an infection that ate the skin on the back of its head and neck.

"No dog should be treated like that," Beacham said.

Now the ASPCA is asking everyone to help save all the other dogs trapped in puppy mills, McNeill said, by going to the No Pet Store Puppies campaign website , taking the pledge and using consumer clout to bring down the exploitative puppy mill industry.

"The campaign is about letting everyone know those adorable little puppies in the window almost always come from puppy mills," Beacham said. "It's something the ASPCA has been studying for a long time," she added, and "we're ready to bring down that terrible industry.

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