First drive: Ford Focus estate

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In the midst of an extremely tough retail market Ford of Britain feels proud that it and its dealers already have 2,000 orders secured for the new Focus Estate just a few weeks since it entered showrooms.

That comes on top of the 10,000 sales of the new Focus five-door hatchback, 45% to retail buyers, since its arrival in March.

Ford expects the load-lugging derivative to broaden Focus’s appeal at a £1,100 price premium over the hatch. Its analysis of all the 1.4 million Focus sales in the UK since 1988 shows estates took a 12.5% slice.

However, it expects the new estate to deliver 18% of all Focus volumes.

The new model is kitted out to tempt both private and business motorists.

Even the base specification Edge includes Bluetooth and voice control functions, air-con, digital radio and a tonneau cover with one touch release to secure items in the 476-litre boot, which expands to 1,502 litres with the rear seats folded.

Zetec, the core trim, comes with alloys, heated windscreen and mirrors, premium centre console, sports-style seats and front foglamps.

The upscale Titanium and Titanium X add auto wipers and headlamps, hill start assist, cruise control and an engine starter button.

Dealers will have an opportunity to upsell depending on the buyer’s lifestyle, with a range of luggage nets and bars, dog guards, floor liners and cycle carriers.

As with the hatchback, Ford has put together competitively priced option packs.

The £250 ‘family pack’ has powered rear child locks, one-touch window controls and a rear seatbelt usage indicator, while a £525 ‘convenience pack’ adds active park assist and folding door mirrors, and a ‘driver assistance pack’ includes lane departure warning and assistance, active city stop to help avoid collisions, traffic sign recognition and blind spot warning for £750.

Like the hatch, the estate range includes a choice of three petrol and four turbodiesel derivatives ranging from 104bhp to 161bhp.

All have CO2 emissions below 140g/km, with the stop-start equipped 1.6-litre TDCI coming in best with 109g/km.

An Econetic version with even lower emissions is due in 2012.

Focus Estate is a fine, practical and stylish workhorse, but in a tough market it’ll be a close run thing for the small estate buyer’s custom.

Ford’s volume model, the 1.6-litre TDCI Zetec with stop-start, is priced at £19,595 against £20,120 for the Vauxhall Astra 1.7CDTi Exclusiv or £19,520 for the Renault Megane dCi110 Dynamique TomTom.

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With all seven seats in use there's not a lot of boot left – enough for a few bags of shopping – but with the rearmost seats stowed there's a 458-litre estate car-like boot that swallows loads and you're still able to put the tonneau cover in place.



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First drive: Ford Focus estate

Even the base specification Edge includes Bluetooth and voice control functions, air-con, digital radio and a tonneau cover with one touch release to secure items in the 476-litre boot, which expands to 1502 litres with the rear seats folded.



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“The real plus to the convertible is the top that stows under a hard tonneau.” Cardinal Adam Maida (retired) was a welcoming ambassador as he mingled among the many guests Saturday. “We commissioned some old photos of the ground breaking and the




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